Testimonial infrastructure
Praise is
revenue you
haven't shipped
yet.
True collects text and video testimonials through a branded link your customer never has to log into — then turns them into embeddable social proof that carries your type, your colour, your credibility.
- 4.1×
- more submissions vs. email asks
- 18%
- median lift on checkout pages
- 11kb
- widget payload, gzipped
Wall of love · live embed
What our customers actually say
We stopped begging for reviews. The collection link goes out with the final invoice and testimonials just arrive — in our own type and colour, not someone else's badge.
Marta Oliveira
Founder · Studio Verão
One script tag. No layout shift, no render blocking, no 400kb of vendor CSS. It's the first widget I've been happy to ship on a client site.
Elias Mbeki
Independent developer · mbeki.dev
Clients submit from their phone in under two minutes. Nobody creates an account, nobody emails me a Word document ever again.
Camila Duarte
Director · Duarte & Field
We stopped begging for reviews. The collection link goes out with the final invoice and testimonials just arrive — in our own type and colour, not someone else's badge.
Marta Oliveira
Founder · Studio Verão
One script tag. No layout shift, no render blocking, no 400kb of vendor CSS. It's the first widget I've been happy to ship on a client site.
Elias Mbeki
Independent developer · mbeki.dev
Clients submit from their phone in under two minutes. Nobody creates an account, nobody emails me a Word document ever again.
Camila Duarte
Director · Duarte & Field
The video wall on our product pages lifted checkout conversion by 18% in six weeks. That is the whole business case, right there.
Daniel Reeve
Owner · Northfell Goods
Approval queue, tagging, analytics on which quote actually converts. It behaves like a proper piece of infrastructure.
Arjun Pillai
Co-founder · Ledgerly
The highlight extraction pulled a nine-word line out of a four-minute call recording. We ran it as a billboard.
Hana Watanabe
Head of marketing · Perch Analytics
The video wall on our product pages lifted checkout conversion by 18% in six weeks. That is the whole business case, right there.
Daniel Reeve
Owner · Northfell Goods
Approval queue, tagging, analytics on which quote actually converts. It behaves like a proper piece of infrastructure.
Arjun Pillai
Co-founder · Ledgerly
The highlight extraction pulled a nine-word line out of a four-minute call recording. We ran it as a billboard.
Hana Watanabe
Head of marketing · Perch Analytics
2,400+ brands collecting
01 — The loop
Three steps.
Then it runs
without you.
Your customer never signs up, never installs anything, and never has to be reminded twice. Most submissions land within nine minutes of the link being opened.
- 1
Send a branded collection link
Drop it in an invoice, a delivery email, a DM, or print the QR on a receipt. It carries your logo, your brand colour, and your questions.
true.com/c/northfell
Link + QR generated
- 2
Customer records text or video
A calm, mobile-first page: star rating, one or two questions, and an in-browser recorder that works on an eight-year-old phone.
Northfell GoodsHow did the boots hold up?
Record video - 3
Embed the widget anywhere
Approve, tag as featured, pick a layout. One snippet renders it — or drop in the React component if you'd rather own the tree.
<script async src="https://cdn.true.com/w.js" data-space="northfell" data-layout="wall"> </script>
02 — Formats
Five ways to put it on the page.
Every format is the same data, the same brand tokens and the same script. Swap layouts without touching your markup again.
Customers
Teams that stopped guessing
We stopped begging for reviews. The collection link goes out with the final invoice and testimonials just arrive — in our own type and colour, not someone else's badge.
Marta Oliveira
Founder · Studio Verão
One script tag. No layout shift, no render blocking, no 400kb of vendor CSS. It's the first widget I've been happy to ship on a client site.
Elias Mbeki
Independent developer · mbeki.dev
Approval queue, tagging, analytics on which quote actually converts. It behaves like a proper piece of infrastructure.
Arjun Pillai
Co-founder · Ledgerly
SaaS marketing site
Masonry grid, lazy-loaded, inherits your brand colour.
03 — Capability
Everything the process actually needs.
Collection, moderation, presentation and measurement. Not a form builder with a testimonial theme bolted on.
Video and text, one inbox
In-browser recording up to 3 minutes, automatic transcripts, and text submissions living side by side in the same queue.
Branded collection forms
Logo, colour, custom questions, custom thank-you. Your customer never sees our name and never creates an account.
One-click embed
Script tag, React component, Webflow, Framer, WordPress. Copy, paste, done.
AI highlight extraction
Feed it a rambling four-minute video or eight paragraphs of praise; get back the one line worth putting on a billboard, timestamped and ready to clip.
Moderation queue
Approve, lightly edit for typos, tag as featured, or archive. Nothing goes live until you say so.
Analytics that name names
Widget views, click-through, and which individual testimonial is doing the persuading.
04 — Pricing
Priced per brand, not per compliment.
Starter €0/ month For the first twenty kind words. Start free | ProMost picked €19/ month For freelancers and small teams shipping proof. Choose Pro | Business €63/ month For agencies running proof for many brands. Choose Business | |
|---|---|---|---|
| Spaces (brands) | 1 | 3 | Unlimited |
| Testimonials stored | 20 | Unlimited | Unlimited |
| Video testimonials | |||
| Remove True badge | |||
| All five widget formats | Wall only | ||
| AI highlight extraction | 50 / mo | Unlimited | |
| Custom domain for collection page | |||
| Team seats | 1 | 3 | 15 |
| Widget analytics | + conversion attribution | ||
| Support | Docs | Email, 1 day | Shared channel |
| No card required | Cancel anytime | Cancel anytime |